We received the first copies of our new launch today, Future Energy Magazine, and it made it's first public outing at the Emirates Palace, at the press conference announcing nominations were open for the inaugural Zayed Future Energy Prize. The initial feed back from those that saw it was great (which is just as well as they were the main sponsors of the publication), but it has given me great confidence that this magazine will very soon become established, globally, as an authoritative publication on developments of alternative energy. Fingers crossed it will make it's next public outing at Buckingham Palace on Tuesday.
The press conference was an experience. Aside from the fact that one of the people speaking last year picked up a Nobel Prize, who was very interesting to listen to, watching the mixture of local and expat journalists was pretty funny. Though the press conference was conducted in English, the local journalists asked their questions in Arabic, which prompted responses in Arabic, which really confused the guy from the FT.
There were also more photographers and cameramen than press and watching these guys clamber in each others way for a shot was a sight, but I suppose they didn't want to miss the key event, the official launch of the Zayed Future Energy Prize web site!
Sunday, July 6, 2008
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